The short version: Unveil China is the only dedicated gay travel guide to China — 17 complete city guides, 280+ pages, 100+ mapped venues, and a search audience growing roughly tenfold quarter-on-quarter. We offer labelled venue listings, city sponsorships and brand partnerships at founding-partner rates. Email partnership@unveilchina.com.

Who reads Unveil China

LGBTQ+ travellers — mostly gay men aged 25–55 from North America, Europe, Australia and developed Asia — in the active planning phase of a China, Taiwan, Hong Kong or Asia trip. They arrive searching for exactly the things they’ll spend money on: hotels, eSIMs, clubs, saunas, tours and insurance. This is a small audience compared to a mainstream travel site — and a far more decided one.

What makes this site different

It’s the only one. No other English-language publication maintains dedicated, updated gay travel coverage of mainland China. Our 17 flagship city guides (Chengdu to Tokyo), 100+ venue pages with Chinese-language addresses, and honest verify-before-you-go venue data are cited nowhere else on the internet — because nobody else has done the work. When an LGBTQ+ traveller researches gay China, there is one place to end up.

Placements

Featured venue listing — US$290/year (founding rate). For bars, clubs, saunas, spas and hotels: a full venue page with your photos and booking links, priority placement on your city’s hub and map, and inclusion in the relevant city flagship guide’s listings. Clearly labelled as a partner listing; editorial description remains ours.

City sponsorship — US$99/month (founding rate, one partner per city). A labelled banner placement across your city’s full page set — hub, flagship guide, and venue pages — plus first option on related newsletter features.

Brand partnership — custom. For eSIM, VPN, insurance, airline and hotel-group partners: sitewide toolkit placement, dedicated review coverage (labelled), newsletter and affiliate arrangements. Tell us what you’re trying to do and we’ll propose something honest.

The rules (read before you write)

Editorial and commercial are separate at this company. Payment never buys a review, a ranking position or a “Queer favourite” badge; paid placements are always labelled; and we don’t take money from businesses we believe are unsafe or exploitative. Our full policy is in the affiliate & advertising disclosure. This protects you too — an audience that trusts the site is the only audience worth advertising to.

Get in touch

Email partnership@unveilchina.com with who you are and what you’d like to reach. We answer everything, usually within two working days, in English or Chinese (中英文皆可).

Frequently Asked Questions

How much traffic does the site get?
We're an early-stage niche publication and we share real numbers with serious enquiries: current baseline plus a search footprint that has grown roughly tenfold quarter-on-quarter since our 2026 content programme began. Founding-partner rates are priced accordingly — and locked for partners who join early.
Can you write a positive review of my venue?
No — reviews can't be bought. A partner listing gets you presence, photos, links and placement; what our editorial says about your venue stays independent. Most venues find that credibility is exactly what they're paying for.
Do you work with venues inside mainland China?
Yes — that's our home turf. We handle Chinese-language materials, WeChat coordination and Dianping cross-checking as standard, and we understand the discretion some venues need.
What payment do you accept?
Bank transfer or card via our Hong Kong entity (AirPlus), invoiced in USD or HKD.