The short version: some outbound links on this site are affiliate links — if you book or buy through them we may earn a commission, at no extra cost to you. Sponsored placements are always labelled. Our reviews and recommendations are never for sale.

Affiliate links

Unveil China participates in affiliate programmes with travel companies whose products we genuinely use and recommend — hotel booking platforms (such as Trip.com and Agoda), eSIM and connectivity providers, VPN services, travel insurers, and tour and activity platforms. When you click one of these links and make a booking or purchase, the partner may pay us a small commission. The price you pay is exactly the same as if you’d gone to them directly.

Affiliate links are marked at the code level with rel="sponsored", as search engines require. If a page contains affiliate links, this disclosure applies to it.

What affiliate money never buys

Three hard rules we hold ourselves to:

1. Reviews are not for sale. No venue, hotel or product can pay for a positive review, a “Queer favourite” badge, or a place in a ranking. Our venue write-ups are researched independently, and when we can’t verify something, we say so on the page.

2. Honesty beats commission. Where the honest advice earns us nothing — “this city has no gay saunas, don’t waste your evening”, “this listing looks closed, check before you go” — we publish the honest advice. You’ll find plenty of examples across the site.

3. Sponsors are labelled. Paid placements (see our advertising page) are visually distinct and never disguised as editorial content.

Advertising & sponsored placements

We offer clearly-labelled commercial placements to venues, hotels and travel brands that serve LGBTQ+ travellers — details on the Advertise with us page. Accepting a placement never changes what we write in our independent guides.

Our own products

Unveil China also sells its own private and group tours of China. Tour pages are commercial pages and are presented as such.

Questions

Anything unclear, or spotted a link you think is mislabelled? Email partnership@unveilchina.com — we’d genuinely like to know.

Frequently Asked Questions

Do affiliate links cost me anything?
No. Commissions are paid by the partner out of their margin — the price you pay is identical to booking direct.
Can a venue pay for a better review?
No. Reviews, rankings and 'Queer favourite' badges cannot be bought. Paid placements exist but are always labelled and never disguised as editorial.
Which partners do you work with?
Travel booking platforms (e.g. Trip.com, Agoda), eSIM providers, VPN services, travel insurance and tour/activity platforms. The set changes over time; this page is the standing disclosure for all of them.