China Cultural Tourism Conference: A Deep Dive into Heritage and Modernity347

China Cultural Tourism Conference: Agenda

Date: October 26th-28th, 2024

Location: Xi'an, Shaanxi Province, China

Theme: Bridging Heritage and Modernity: Sustainable Development in Chinese Cultural Tourism

Day 1: October 26th (Saturday): Exploring Ancient Wonders and Modern Innovations

Morning (8:00 AM - 12:00 PM): Opening Ceremony & Keynote Addresses
8:00 - 8:30 AM: Registration and Welcome Reception (Tea ceremony and traditional music performance)
8:30 - 9:00 AM: Opening Ceremony – Welcome address by the Mayor of Xi'an and the Director of the China National Tourism Administration (CNTA).
9:00 - 9:45 AM: Keynote Address 1: "The Silk Road's Legacy: Preserving and Promoting Cultural Heritage in a Globalized World" - Professor Li Ming, renowned historian and expert on the Silk Road.
9:45 - 10:30 AM: Keynote Address 2: "Technological Innovation in Cultural Tourism: Enhancing the Visitor Experience" - Mr. Wang Jian, CEO of a leading Chinese tech company specializing in cultural tourism.
10:30 - 12:00 PM: Panel Discussion: Balancing Preservation and Development – Strategies for Sustainable Cultural Tourism in China. Panelists will include representatives from government agencies, tourism businesses, and conservation organizations.

Afternoon (1:30 PM - 5:30 PM): Site Visits and Workshops
1:30 - 4:30 PM: Guided tour of the Terracotta Army and the Big Wild Goose Pagoda, showcasing innovative interpretation and visitor management techniques.
4:30 - 5:30 PM: Parallel Workshops (Participants choose one):

Workshop 1: Digital Storytelling and Immersive Experiences in Cultural Tourism.
Workshop 2: Community-Based Tourism: Empowering Local Communities through Cultural Tourism.
Workshop 3: Sustainable Tourism Practices: Minimizing Environmental Impact and Maximizing Social Benefits.

Evening (7:00 PM onwards): Welcome Dinner and Cultural Performance

A traditional Xi'an banquet with a captivating performance of shadow puppetry and Tang Dynasty music and dance.

Day 2: October 27th (Sunday): Regional Perspectives and Future Trends

Morning (9:00 AM - 12:00 PM): Regional Case Studies and Best Practices
9:00 - 9:45 AM: Presentation 1: "The Success of Lijiang's Ancient Town: A Model for Sustainable Cultural Tourism." - Ms. Zhang Mei, Director of Lijiang Tourism Bureau.
9:45 - 10:30 AM: Presentation 2: "Promoting Rural Tourism in China: Challenges and Opportunities." - Mr. Chen Wei, Head of Rural Development, Ministry of Agriculture and Rural Affairs.
10:30 - 11:15 AM: Presentation 3: "The Role of Technology in Enhancing Accessibility and Inclusivity in Cultural Tourism." - Dr. Lin Hao, Professor of Tourism Management, Peking University.
11:15 AM - 12:00 PM: Q&A Session and Open Discussion.

Afternoon (1:30 PM - 5:30 PM): Interactive Sessions and Networking
1:30 - 3:00 PM: Interactive Workshop: Designing Engaging and Authentic Cultural Tourism Experiences.
3:00 - 5:00 PM: Networking Session and Business Matchmaking. Opportunities for participants to connect with potential partners and collaborators.
5:00 - 5:30 PM: Closing Remarks and Conference Wrap-up.

Evening (7:00 PM onwards): Optional Cultural Excursion

A guided tour of the Muslim Quarter in Xi'an, experiencing its vibrant culture and cuisine.

Day 3: October 28th (Monday): Post-Conference Activities and Departure

Morning (9:00 AM - 12:00 PM): Optional Day Trip to the Huashan Mountain, offering breathtaking views and opportunities for hiking and nature appreciation.

Throughout the Conference:
Exhibition showcasing innovative products and services related to cultural tourism in China.
Opportunities for networking and collaboration among participants.
Simultaneous interpretation services in English and Mandarin.

Target Audience: Government officials, tourism professionals, academics, cultural heritage experts, technology providers, investors, and anyone interested in the future of cultural tourism in China.

Note: The agenda is subject to change. Further details, including registration information and speaker biographies, will be available on the conference website.

2025-02-28

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