China National Tourism Administration13

The China National Tourism Administration (CNTA) is the national tourism authority of the People's Republic of China. The CNTA is responsible for developing and implementing tourism policies, promoting tourism, and regulating the tourism industry. The CNTA also provides support to tourism businesses, such as hotels, restaurants, and tour operators.

The CNTA was established in 2008 by the merger of the China National Tourism Administration and the State Administration of Cultural Heritage. The CNTA is headquartered in Beijing and has offices in all provinces and major cities in China. The CNTA is led by a director general, who is appointed by the State Council of the People's Republic of China.

The CNTA has a wide range of responsibilities, including:
Developing and implementing tourism policies
Promoting tourism to domestic and international visitors
Regulating the tourism industry
Providing support to tourism businesses
Collecting and disseminating tourism statistics

The CNTA plays a major role in the development of the tourism industry in China. The CNTA has been working to develop new tourism products and destinations, such as eco-tourism and cultural tourism. The CNTA has also been working to improve the quality of tourism services and infrastructure in China.

The CNTA is committed to promoting tourism in China and making it a world-class destination. The CNTA is working to make tourism a more sustainable and inclusive industry.

VisionTo make China a world-leading tourism destination, providing a safe, memorable, and sustainable experience for all visitors.

MissionTo promote responsible tourism development, enhance the visitor experience, and contribute to the economic and social well-being of China.

Values* Excellence: We strive for the highest standards in everything we do.
* Innovation: We embrace new ideas and technologies to improve the visitor experience.
* Sustainability: We are committed to developing tourism in a way that protects the environment and preserves our cultural heritage.
* Inclusion: We welcome all visitors and strive to make tourism accessible to everyone.
* Collaboration: We work closely with our partners to create a seamless and enjoyable experience for visitors.

Goals* Increase the number of domestic and international visitors to China.
* Improve the quality of tourism services and infrastructure.
* Develop new tourism products and destinations.
* Make tourism a more sustainable and inclusive industry.
* Enhance the visitor experience and make China a more welcoming destination.

2025-02-25

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