Chinese Tourists‘ Perspective on Travelling to Japan37

China has grown into one of the largest outbound travel markets in the world. In 2019, over 150 million Chinese tourists travelled abroad, spending an estimated $277 billion. Japan has been a popular destination for Chinese tourists, ranking among the top five most visited countries. However, the COVID-19 pandemic has significantly impacted international travel, leading to a sharp decline in the number of Chinese tourists visiting Japan.

As travel restrictions ease and international tourism gradually recovers, Chinese tourists are expected to return to Japan in large numbers. To better understand the preferences and expectations of Chinese tourists, it is essential to examine their experiences and perspectives on travelling to Japan.

One of the key factors attracting Chinese tourists to Japan is the country's rich culture and history. Many Chinese tourists are fascinated by Japan's ancient traditions, architecture, and natural beauty. They often visit iconic landmarks such as the Imperial Palace, Kiyomizu-dera Temple, and Mount Fuji. Japanese cuisine is also highly regarded by Chinese tourists, who appreciate the delicate flavors and fresh ingredients used in dishes such as sushi, ramen, and tempura.

However, there are also some challenges that Chinese tourists face when travelling to Japan. One of the most significant is the language barrier. While some popular tourist destinations have English-speaking staff, many smaller towns and rural areas do not. This can make it difficult for Chinese tourists to navigate, communicate with locals, and fully immerse themselves in the culture.

Another challenge is the high cost of travel in Japan. Accommodation, transportation, and food can be significantly more expensive in Japan compared to other popular tourist destinations in Asia. This can be a deterrent for some Chinese tourists, particularly those on a budget.

Despite these challenges, Chinese tourists generally have a positive view of Japan. They appreciate the country's cleanliness, safety, and efficient transportation system. They also enjoy the unique cultural experiences that Japan offers, such as visiting traditional tea ceremonies, attending sumo wrestling matches, and exploring ancient temples and shrines.

To enhance the experience of Chinese tourists in Japan, there are several areas where improvements can be made. Firstly, increasing English-language support at tourist destinations would make it easier for Chinese tourists to navigate and communicate. Secondly, exploring ways to reduce the cost of travel in Japan would make it more accessible to a wider range of Chinese tourists. Finally, providing more information about Japanese culture and customs would help Chinese tourists better understand and appreciate the country's unique heritage.

In conclusion, Chinese tourists have a strong interest in travelling to Japan, attracted by its rich culture, history, and cuisine. However, there are some challenges that they face, such as the language barrier and high cost of travel. By addressing these challenges and enhancing the overall experience of Chinese tourists, Japan can continue to be a popular and rewarding destination for visitors from China.

2025-02-13

Previous：China‘s Tourism Industry Booms Amidst Global Uncertainties

Next：China Travel: Jaw-Dropping Experiences for Foreigners