China‘s Cultural Outreach: Case Studies in Short-Form Video157

In recent years, China has made significant strides in promoting its culture abroad through various means, including short-form video platforms. These platforms have proven to be an effective way to engage international audiences with China's rich history, diverse traditions, and modern lifestyle.

CGTN's @XHNews on Twitter

CGTN (@XHNews) is the official Twitter account of China Global Television Network, China's state-owned international television broadcaster. The account has over 14 million followers and regularly shares engaging content about China in a concise and accessible format.

CGTN's short videos cover a wide range of topics, from traditional Chinese customs to contemporary art and technology. The videos often feature stunning visuals, informative commentary, and interviews with experts and cultural figures.

For example, a recent video entitled "Unveiling China's Intangible Cultural Heritage" showcases the intricate techniques and symbolism behind traditional Chinese crafts such as paper-cutting and shadow puppetry.

China Daily's TikTok Channel

China Daily is a leading English-language newspaper in China. Its TikTok channel (@chinadaily) has over 2 million followers and serves as a platform for sharing news, cultural insights, and behind-the-scenes content about China.

China Daily's TikTok videos are characterized by their creative storytelling and informative approach. They often feature interviews with Chinese artists, musicians, and cultural ambassadors.

One popular series of videos titled "Meet the Chinese" profiles ordinary Chinese citizens from various walks of life, providing a glimpse into their daily lives, aspirations, and unique perspectives.

Xinhua News Agency's YouTube Channel

Xinhua News Agency is the official state news agency of China. Its YouTube channel (@XHVideo) has over 2 million subscribers and offers a comprehensive collection of videos on Chinese news, politics, culture, and society.

Xinhua's YouTube videos are professionally produced and often feature exclusive footage and in-depth analysis. The channel also showcases China's cultural heritage through documentaries and special series.

For instance, the series "China in Miniature" takes viewers on a visual journey through China's diverse geographical regions, highlighting their unique cultures, traditions, and natural landscapes.

Impact and Significance

These short-form video cases demonstrate the potential of social media platforms in facilitating cross-cultural交流and understanding. By creating engaging and informative content, Chinese media outlets are effectively introducing international audiences to the richness and diversity of Chinese culture.

Such efforts have contributed to a more comprehensive and nuanced perception of China abroad, fostering greater appreciation for its traditions, values, and contemporary achievements.

In addition, these short-form videos have also played a role in promoting tourism, cultural exchange, and business opportunities between China and other countries.

2025-02-09

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