China Tourism IP Summit: Exploring the Future of Travel and Storytelling217

China's tourism industry is undergoing a transformative shift, driven by the rapid adoption of technology and the increasing demand for personalized and immersive travel experiences. The China Tourism IP Summit, held annually in Beijing, serves as a platform for industry leaders, innovators, and policymakers to come together and explore the latest trends in tourism intellectual property (IP) development and marketing.

This year's summit will focus on three key themes:
The Rise of Content-Driven Tourism: As travelers seek out destinations and experiences that are rich in story and culture, the role of content in driving tourism is becoming increasingly vital. The summit will explore the ways in which tourism businesses can leverage engaging storytelling, immersive virtual and augmented reality experiences, and other innovative content formats to attract and engage visitors.
Harnessing the Power of IP Collaboration: Collaboration between tourism businesses, IP holders, and content creators is essential for developing and promoting compelling tourism experiences. The summit will showcase successful examples of IP collaborations and provide insights into the strategies and best practices for leveraging IP to enhance tourism destinations.
The Importance of Data Analytics and Digital Transformation: The tourism industry is awash in data, which can be used to inform marketing campaigns, improve operational efficiency, and enhance the visitor experience. The summit will discuss the latest data analytics tools and technologies and their applications in the tourism sector, as well as the importance of embracing digital transformation to meet the evolving needs of travelers.

The China Tourism IP Summit is a must-attend event for anyone involved in the tourism industry. By bringing together thought leaders and practitioners, the summit provides a unique opportunity to explore the latest trends in tourism IP development and marketing and to gain insights into the future of travel and storytelling.

Speakers and Sessions

The summit will feature a diverse lineup of speakers from the worlds of tourism, entertainment, technology, and academia. Confirmed speakers include:
Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO)
Fang Wei, Director of the China National Tourism Administration (CNTA)
Bob Iger, former CEO of The Walt Disney Company
Simon Jia, CEO of Alibaba Travel
Cathy Yan, Director of the film "Dead Pigs"

The summit will also feature a series of breakout sessions on specific topics, including:
The Use of VR and AR in Tourism Marketing
Case Studies of Successful IP Collaborations
Data Analytics for Destination Management
The Future of Content-Driven Tourism

Registration and Attendance

Registration for the China Tourism IP Summit is now open. The summit will be held in Beijing on June 18-19, 2023. For more information and to register, please visit the summit website.

2025-02-04

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