China Tourism News: Full-Domain Tourism342

Introduction

China's tourism industry has undergone profound changes in recent years, shifting from traditional spot-based development to a comprehensive and integrated approach known as "full-domain tourism." This concept emphasizes the seamless connection between different tourist destinations, attractions, and services across an entire region or province.

Benefits of Full-Domain Tourism

Full-domain tourism offers numerous benefits for both tourists and the tourism industry. For tourists, it provides a more comprehensive and immersive travel experience, allowing them to explore a destination in greater depth and participate in diverse activities.

For the industry, it fosters collaboration and synergy among various stakeholders, facilitates resource sharing, and reduces duplication of efforts. Additionally, it promotes the balanced development of the tourism sector across different regions, contributing to economic growth and social prosperity.

Key Features of Full-Domain Tourism

Several key features characterize full-domain tourism:
Integration of Resources: Connects multiple tourist attractions, transportation networks, accommodation facilities, and other services into a cohesive system.
Value Chain Extension: Expands the tourism supply chain by incorporating local products, services, and experiences into the tourist offerings.
Destination Differentiation: Emphasizes the unique characteristics and experiences of each destination to create a differentiated and competitive tourism product.
li>Integrated Marketing: Employs a coordinated marketing strategy to promote the entire destination or region as a single package.

Examples of Full-Domain Tourism

Numerous successful examples of full-domain tourism can be found across China:
Guilin-Yangshuo Scenic Area: Developed as a comprehensive tourism destination with a range of natural attractions, cultural experiences, and infrastructure.
Zhangjiajie National Forest Park: Integrates hiking trails, cable cars, and glass bridges to provide an unforgettable exploration of the park's unique karst formations.
Henan Province: Promotes the "Shaolin Kung Fu" cultural experience, combining martial arts demonstrations, historical sites, and tourism infrastructure.

Government Support

The Chinese government actively supports the development of full-domain tourism. Various policies and initiatives have been implemented to encourage collaboration, promote innovation, and enhance the quality of tourism products and services.

For example, the Central Government issued the "National Tourism Development Outline (2013-2020)" which emphasized the importance of holistic tourism development and the need to integrate tourism with other sectors such as culture, transportation, and agriculture.

Future of Full-Domain Tourism

The future of full-domain tourism in China appears bright. As tourists seek more personalized and immersive experiences, the integrated approach of full-domain tourism is well-positioned to meet these demands.

Continuing government support, technological advancements, and industry collaboration will drive the further development and expansion of full-domain tourism in China, unlocking new economic opportunities and enriching the lives of both tourists and local communities.

2025-01-25

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