China National Tourism Administration329

The China National Tourism Administration (CNTA) is the government agency responsible for regulating and promoting tourism in the People's Republic of China. CNTA is a ministry-level agency directly under the State Council, the highest administrative body in China.

CNTA was established in 1988. Its main responsibilities include:
Developing and implementing tourism policies and regulations
Promoting China as a tourist destination internationally
Providing support and services to the tourism industry
Protecting the environment and cultural heritage of tourist destinations

CNTA has a wide range of programs and initiatives to promote tourism in China. These include:
The China Tourism Development Fund, which provides financial support to tourism projects
The China Tourist Welcome Program, which trains and certifies tourist guides and other tourism professionals
The China Tourism Marketing Program, which promotes China as a tourist destination through advertising, public relations, and online marketing

CNTA also works closely with international tourism organizations, such as the World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA). CNTA is a member of the UNWTO Executive Council and the PATA Board of Directors.

China is one of the world's most popular tourist destinations. In 2019, China received over 145 million international tourists, making it the fourth most popular tourist destination in the world. CNTA estimates that the number of international tourists to China will reach 200 million by 2025.

The Chinese tourism industry is a major contributor to the Chinese economy. In 2019, the tourism industry generated over 10% of China's GDP. CNTA estimates that the tourism industry will contribute over 15% of China's GDP by 2025.

CNTA is committed to promoting sustainable tourism in China. CNTA has developed a number of initiatives to protect the environment and cultural heritage of tourist destinations. These include:
The China Green Tourism Program, which certifies tourist destinations that meet certain environmental standards
The China Cultural Tourism Program, which promotes the preservation and protection of cultural heritage sites

CNTA is also working to promote responsible tourism among Chinese tourists. CNTA has launched a number of campaigns to educate Chinese tourists about the importance of respecting local customs and traditions, protecting the environment, and supporting local businesses.

CNTA is committed to making China a world-class tourist destination. CNTA is working to improve the quality of tourism services, develop new tourist destinations, and promote responsible tourism. CNTA believes that tourism can be a force for good in China, bringing economic benefits, cultural understanding, and environmental protection.

2024-10-18

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